Macarons By Josephine


I didn’t know what to expect that Thursday morning, when I picked up Stina. I was still heavily jet lagged from my previous trip to Europe and couldn’t focus anyways. All she had told me was, that we are going to see a french cake-preneur, based in Brunswick’s Sydney Road. A short drive later and we arrived at By Josephine.

As soon as I set foot in the cafe I was giddy with joy.

This was not just some bakery. This place was all about french cakes and macarons.

The inside of the store is quite a contrast, to the busy frenzy of rush hour on Sydney Road that was going on outside. It’s a place of tranquility. A place to kick back, relax and eat cake.

Apart from one dark purple wall, the shop is set up in an all white colour scheme. This make the store feel like a wide open space and more importantly it lets the colourful cakes and macarons on display, run the show. Even if you would just pop in for a quick take away coffee, you will be tempted to buy yourself a treat. Just like the two ladies I saw coming in who did just that.




By Josephine is specialised in handmade macarons. Josephine, the owner of the cafe, was taught the fine art of macarons by her aunt – a passionate french food stylist and cook. Her macarons are made using a secret family recipe, the most important ingredient of all being patience.

As a former florist Josephine brings to bear her eye and her nose, making macarons that excite taste, smell and vision.

Josephine has always 12 flavours of macarons on offer with seasonal variations.
She experiments tirelessly with combinations of flavours and fragrances to create the unexpected such as the Smoked Macaron: milk chocolate smoked with Eucalyptus wood for a minty tone, balanced with a rich chocolate flavour, or Le Rob: a strong and subtle flavour of cardamom that meets the richness and intensity of dark chocolate or The Pastis: inspired from the french alcohol Pastis, flavoured with aniseed and liquorice.



If this wouldn’t be enough to visit Josephine’s café, you can’t leave the shop without having tried at least one slice of her homemade cakes or tarts.
I had a slice of the raspberry, litchi, rosewater cake and I think this was literally the best cake I have every tried.



Stina had set her mind on trying one of the little strawberry tarts and while I was chatting along with Josephine about her shop, Stina ate secretly all of her delicious looking tart, so I hadn’t had a chance to try it. But I trust her that it must have been wonderful.

An all time favourite amongst By Josephine’s customers are the salted butter caramel macarons. And let me tell you a little secret about these sweet little fellas: You can make them yourself at home and you don’t even need an oven to do so. How?
Well, Josephine sells the filling for this sort of macarons in a big jar at her café and she sells the ready-made macaron shells. But she told me, many customers buy the spread without the shells and use it on toast, crepes, pancakes or drizzled over ice cream. But beware – it’s addictive!

If you don’t feel like having a sweet treat, no problem. By Josephine offers a daily changing lunch menu, that suits veggies as well as carnivores.




I know this sounds already too good to be true, but I promise it is just as good as I’ve just told you.
Just head over to By Josephine and try it yourself.

On a different note, I thought it was worth mentioning that Josephine will be running Christmas workshops this year.
If you are interested in learning how to make macarons and learn more about the french baking cuisine, you should follow her on Facebook, to book a place in her baking workshops as soon as she announces the dates.

More information:

By Josephine
365 Sydney Road
Brunswick, Victoria 3056
Phone: (03) 9380 8048
Website | Facebook

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